by Raquel Hayner | Apr 21, 2016 | Blog, Marketing
Figuring out the right price for your game can be difficult. There’s so much that may influence your decision: the personal effort you put in, the sacrifices, the cost, the time, the people who worked on it, and of course your audience! If you under price your game,...
by Black Shell Media | Feb 8, 2016 | Blog, Business, Marketing
The first thing that can get new PR guys/gals in trouble is spreading misleading information. There is nothing more frustrating to a consumer than to not understand what is being told to them or even worse- finding out the information was false. The solution to this...
by Yixin Li | Oct 30, 2015 | Blog, Game Development, Marketing
One of the main concerns in the game development world is that as studios focus on using their products to make money, they sacrifice their happiness. You have to remember that creating games is an act of love, and you have to keep that in mind in order to obtain the...
by Yixin Li | Oct 7, 2015 | Blog, Marketing
Creating a sustainable game development business can be somewhat challenging and the results will be more than impressive as long as you create your business the right way. It does take a lot of time and tact in order to get the job done in a professional manner but...
by Thomas Ponce de Leon | Sep 19, 2015 | Blog, Game Design, Game Development
As a game developer, it’s very important to always try and build up brand awareness and recognition. This not only means making and selling games but also interacting with your studio’s fanbase in a positive manner. Being able to keep up with your fanbase and provide...