Game Industry Marketing 101: Carving Your Niche

Game Industry Marketing 101: Carving Your Niche

Indie game publishing is a really fascinating scene. Compared to Triple-A publishing, there’s a lot of uncharted territory. Indie games are a huge market of untapped resources, and every publishing company tackles the indie-sphere in their own way. Perhaps one of the...
How To Get Your Indie Game Covered By Journalists

How To Get Your Indie Game Covered By Journalists

Create a site If you want your game to be covered, then show seriousness in regards to your title. Create a website for it, and show that you truly care about the way others think about it. Remember that it’s all about the way people think of your creation, so you...
What's Black Shell Media all about, anyway?

What's Black Shell Media all about, anyway?

I started Black Shell Media alongside my co-founder Raghav with two goals in mind: To make life easier for independent game developers across the globe, and to share our game marketing knowledge with others. Many game developers want to pursue game development as a...
Four Misconceptions About Game Development

Four Misconceptions About Game Development

Steam is a highly popular platform for gaming, with various genres and games—from the big names like CS:GO and Team Fortress 2 to tiny indie games made by developers who are barely getting by with ramen. Sometimes, indie game developers often make a few mistakes in...