by Jennifer Mendez | Oct 29, 2018 | Blog, Marketing
As a follow-up to last week’s article on live streams, we’ve got some more info for you! Live streams are popular for a single reason: people love to watch others play video games. Think about it, it’s exciting. It provides the opportunity in...
by Jennifer Mendez | Oct 22, 2018 | Blog, Marketing
Thinking of doing a live stream to gain traction for your game? Congratulations on making a smart marketing decision! Not only are live streams a great way to connect directly with your audience and build a dev-player relationship, it’s also an opportunity to...
by Jennifer Mendez | Oct 8, 2018 | Blog, Business, Marketing
In a day and age where everyone is connected through Facebook, Snapchat, Instagram, and Twitter, it may seem surprising that email is not only still around, but still relevant. Something that began in the 1960s is still around, being used to communicate with business...
by Jennifer Mendez | Sep 17, 2018 | Blog, Business, Marketing
No developer wants to think about this kind of scenario, but . . . What do you do when no one buys your game? This isn’t something commonly addressed, despite the fact that it happens all the time. Games get released and lost on digital platforms, hit the sales...
by Jennifer Mendez | Jul 23, 2018 | Blog, Business, Marketing
Remember when blogging was a hobby? It was some random teenager on Tumblr just reposting their favorite celebrities and quotes. Any blog with its own domain was relatively unfollowed and unread. Well, both digital advancements (the rise of the digital age, the...
by Jennifer Mendez | Jul 2, 2018 | Blog, Business, Marketing
Scenario: your game is done, and it’s been launched and marketed. It’s available for purchase on platforms like Steam and itch.io—maybe even console if you’re a lucky indie development studio. And yet . . . The game isn’t selling. What’s...
