by Jennifer Mendez | Apr 2, 2018 | Blog, Marketing
First thing’s first, if you’re a regular reader, you know I specialize at content marketing. And I find there’s a lot of confusion about what that entails. Obviously I handle a lot of gaming related projects, because of the industry, but what exactly...
by Black Shell Media | Mar 19, 2018 | Blog, Business, Guest Post, Marketing
Thanks to Gummicube for this awesome guest post! While mothers across the world can complain about the time their children spend on video games, there’s no doubt that the gaming industry is at an all-time high. With revenue of $108.4 billion in 2017, it’s safe to say...
by Jerrod Bacon | Jan 29, 2018 | Blog, Game Design, Game Development, Marketing
I have been playing Pokemon Go for a while now as my new phone supports it. It has been getting slightly stale to no fault of its own—I don’t normally play mobile games. However, since late October I have been playing more as things within the event have grabbed my...
by Jennifer Mendez | Jan 22, 2018 | Blog, Business, Marketing
It’s astonishing how many game developers have no idea when to send Steam Keys out. Some send them before the game is launched, while others wait until a few months after. And truth is, both approaches are wrong. The thing about Steam keys is that they work, but...
by Raghav Mathur | Jan 2, 2018 | Blog, Marketing
Reaching out to content creators is all about personalizing your approach. You can’t try to connect with every journalist or YouTuber in the same way. Some YouTubers are super colloquial and talk very casually to their fans, and some journalists take a very...
by Jennifer Mendez | Dec 18, 2017 | Blog, Business, Game Development, Marketing
What I’ve found in my time working with indie game communities is that very few game developers are in the loop in terms of what community engagement really entails. To most, it simply means posting when there’s an update or occasionally asking for player feedback...
