What You Can Learn From Nintendo’s 90s Marketing Campaign
Founded in September of 1889 by Fusajiro Yamauchi, Nintendo didn’t always make video games. They began, of all things, producing […]
Blog, Marketing
Marketing
Blog, Indie Insider, Interview, Marketing
Indie Insider #36 – Timo Verschueren, nevaly
This week’s guest: Timo Verschueren from nevaly, a startup focused on connecting game developers and publishers with online and
Blog, Marketing
Why Good Marketing Doesn’t Always Equal Good Sales
What is good marketing? The Business Dictionary calls it “the management process through which goods and services move from concept
Blog, Business, Marketing
Spotting and Avoiding Steam Key Scammers
There’s nothing better than finishing up game development and getting ready to launch. All of the tweeting, extensive blogging, and
Blog, Marketing
Community Engagement 101: Why the Faces Behind the Game Matter
As the Content Marketing Specialist here at Black Shell, I deal with community on a daily basis. A huge part
Blog, Marketing
You’ve Got Mail: Sending Steam Keys to YouTubers and Streamers
It’s astonishing how many game developers have no idea when to send Steam Keys out. Some send them before the
Blog, Marketing
Roll for Initiative: Four Ways to Make Friends at Gaming Conventions
So you’re going to a game convention. Fantastic, that’s a great way to meet new people! Oh, but wait .
Blog, Marketing
Understanding KPIs for Mobile Game Developers
Mobile app analytics are a key part of what is needed to improve many aspects related to your games on
Blog, Game Design, Game Development, Marketing, Writing
Six Tools to Help You Write More Efficiently
Unless you’re a game scriptwriter or narrative designer, chances are that writing doesn’t come to mind often. However, it plays
Blog, Business, Marketing
Remasters: Why Charging Full Price Might not Be Smart After All
Consider the following scenario: you’re working on a game, and it’s going to take a while. You’ve already launched a
Blog, Marketing
Breaking the Mold: How to Stand Out as an Indie Developer
As the gaming industry expands, the amount of developers crop up and the amount of games made increase making exposure
Blog, Game Design, Marketing
One Easy Technique for Improving Your Game Via Simple Research
I’ve been thinking a lot recently about market research, and how I, as a game producer, can use data available
Blog, Marketing, Technology
Social Media Marketing: Snapchat vs. Instagram
More Social Media Marketing? You’re already using Twitter—and probably Facebook. Why would you even consider adding Snapchat and Instagram to
Blog, Game Development, Marketing, Technology
Screenshot Photography: It’s Important For Players & Your Game!
Photography is a wondrous activity that many people do in the present day and have done throughout history. We see it practiced
Blog, Marketing
How to Market Your Video Game
If you’re an indie developer, chances are you’re trying to share a game—or a few—with the world. You spend hours
Blog, Game Development, Marketing
Growing Your Feedback Pool: How to Build a Community of Beta Testers
There are a few things to consider when you set out to build a strong group or community of beta
Blog, Game Development, Indie Insider, Interview, Marketing
Indie Insider Podcast #23 – Danny Baranowsky, Video Game Composer
On the twenty-third episode of Indie Insider, host Logan Schultz sits down with Danny Baranowsky, composer of the soundtracks
Blog, Game Development, Marketing
Valve Making Changes With Greenlight! Where Do Developers Go Next?
The independent developer community is under many pressures as it is, and Valve may have plans to unintentionally make it worse.
Blog, Business, Marketing
The Psychology of Now, The Psychology of Us
The best salespeople are well versed in the art of buyer psychology. With some tried-and-true tactics, they can convince you
Blog, Business, Guest Post, Marketing
From Start to Finish: The Logo Development for Abandon Ship
This article by Gary Burchell first appeared on the Abandon Ship game dev blog. In this post we’re going