by Black Shell Media | Nov 29, 2017 | Blog, Game Development, Marketing
There’s been a lot of debate as to whether game demos are good or bad. There’s the argument that demos are great because they encourage potential customers to try your game out, when they may not otherwise. There’s also the argument that they’re bad because someone...
by Alex Cicala | Oct 19, 2017 | Blog, Business, Marketing
Playerunknown’s Battlegrounds is an early access battle royale game that pits one player against 99 other people on one map. Being an early access title can be a deterrent for many players, but this hasn’t stopped it from becoming one of the fastest growing...
by Raghav Mathur | Oct 12, 2017 | Blog, Business, Marketing
Indie titles are made with smaller teams—sometimes even solo developers—and while, development-wise, this can sometimes be a hindrance, when it comes to marketing, it’s a major advantage. As an indie dev, you have the ability to really connect with the people you work...
by Raghav Mathur | Oct 7, 2017 | Blog, Game Design, Game Development, Marketing
Getting players to share your content can be a very tricky task. The bulk of it requires creativity, the ability to create content that is attention grabbing and interesting enough to share and make it go viral. Viral marketing can take a lot of time, effort, luck,...
by Black Shell Media | Oct 3, 2017 | Blog, Business, Game Design, Game Development, Indie Insider, Interview, Marketing, Technology, Writing
Indie Insider Indie Insider #54 - Indie Insider Focus (The Advice Episode) Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 49:48 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window |...
by Black Shell Media | Sep 28, 2017 | Blog, Business, Guest Post, Marketing
This post first appeared on Brandon The Game Dev’s blog! Self-publishing a board game is a long, drawn out process. Some of this goes back to the process of creating your game, getting it manufactured, and raising funds. Yet if there were a single thing that...
