You Don’t Need Motivation, You Need a System: 4 Mechanisms to Complete Projects
Ugh, a post about motivation. I know what you’re thinking. Probably a bunch of fluffy tips on “thinking positive” or […]
Blog, Business
Blog, Business, Game Development
Hats on Hats on Hats, Man: Wearing Multiple Hats as a Game Designer
There’s something beautiful about being a indie developer. Freedom. Creativity. Flexibility. The feeling of not having a boss micromanage everything you
Blog, Business, Marketing
The Psychology of Now, The Psychology of Us
The best salespeople are well versed in the art of buyer psychology. With some tried-and-true tactics, they can convince you
Blog, Business, Marketing
Buzzword-aholics Anonymous: Pitching Your Game Without Buzzwords
You’re at an event and that question pops up. You know, the standard, “What do you do?” question at every party. If
Blog, Business, Marketing
To Work or Not To Work: Is Post Launch a Sunk Cost?
Launch a project, get millions of sales, receive wildly high reviews, and insane revenue to keep your studio running for
Business, Marketing
Started at the Bottom: The Importance of Your Marketing Story
The marketing story is the ‘meta-story’ behind the product; it’s the story of how the product came to be. In
Business, Marketing
Channel Your Inner Journalist: Mastering the 7 News Beats
There is a distinct “news beat” that game companies follow for their launch, and once you notice these beats, you’ll
Marketing
3 Ways to Find the Journalist That’s Right for You
The most quoted advice for PR newbies is to make sure you are pitching your idea to the right journalist.
Business
Networking at a Game Convention Part 3: Following Through
This post is Part 3 of a three-part series outlining how to network at a gaming convention. In Part 1,
Business
Networking at a Game Convention Part 2: Get in There!
This article is Part 2 a 3-part series on networking at a convention. Check out Part 1 to discover what to do before a
Business
Networking at a Game Convention Part 1: The Calm Before the Social Storm
Last year’s Game Developers Conference had 26,000 industry professionals under one roof. That’s a heck of a lot of networking
Business, Marketing
Building for Success by Building a List of Your True Fans
Seeing numbers like Pokemon Go’s 100 million downloads can make you feel like you can easily get a slice of that
Business
9 Quick Cash Infusions for the Published Game Dev
While money won’t solve all of your problems, it sure cuts down on a lot of them! Problems such as:
Blog, Marketing
I Have The Power! Abusing the Awesome Power of GIFs
This 13-second animation received comments like: “Holy s***. Guess who’s trying this later tonight? Don’t actually guess. I am” “So
Business, Marketing
How Journalists Prefer to be Contacted
The fastest way to grow your fanbase is to get in front of someone else’s audience. Getting featured on Polygon,
Blog
Growth Hacking: The Hidden Communities Developers are Missing Out On
There are 3.4 billion users on the internet. It seems like a lot of them should just happen to stumble
Blog
War and Peace: What to Do Now That Your Game Has Launched
One of the biggest thrills in any developer’s life is launching their game. There’s a huge amount of excitement and satisfaction
Blog, Marketing
Pokemon Go: How Newsjacking a Trend Can Benefit Your Game
When news was reporting on the dangers of Pokemon Go, one Reddit user took that opportunity to promote his safety