by Raghav Mathur | Sep 23, 2017 | Blog, Business, Game Development, Marketing
Once you’ve created your marketing strategy (make sure you have a marketing plan in place before optimizing your workflow!), you should have a clearer picture of the amount of work you have ahead of you. From here, you have two options: Hire someone to handle...
by Jennifer Mendez | Sep 14, 2017 | Blog, Game Development, Marketing
As the gaming industry expands, the amount of developers cropping up and the increase in the amount of gaming being made is making exposure a key focus in progressing. It can lead many to doubt themselves, or ask “how do I stand out?” For a developer to...
by Black Shell Media | Sep 5, 2017 | Blog, Business, Game Design, Game Development, Indie Insider, Interview, Marketing, Technology
Indie Insider Indie Insider #50 - Nolan Bushnell, Founder of Atari (and a Giveaway!) Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 55:18 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window...
by Jennifer Mendez | Sep 3, 2017 | Blog, Marketing
There is a distinct “news beat” that game companies follow for their launch, and once you notice these beats, you’ll see it everywhere. By following each news beat, companies know what to share with journalists to get the maximum amount of eyeballs come launch. In...
by Alex Cicala | Aug 29, 2017 | Blog, Business, Marketing, Technology
Discord is a rising superpower amongst the available free voice chat clients. It allows for free voice chat between two people, a group, or within a server—similar to the days of Ventrillo and Teamspeak. It has risen in popularity greatly over the past year and is...
by Black Shell Media | Aug 16, 2017 | Blog, Guest Post, Marketing
This article by Steven Long originally appeared on the author’s Patreon page. Why should anybody buy your game? In marketing and sales, we have a nifty acronym that pretty much sums up the customer’s thinking: WIFM. That’s pronounced like, “whiff ‘em,” as in,...