5 Mistakes Indie Devs Make When Trying to Get Press Coverage
Today’s guest post by Jon Denton, video game critic and consultant, originally aired on Jon’s YouTube channel as a video. […]
Blog, Business, Guest Post, Marketing
Marketing
Blog, Business, Marketing
Buzzword-aholics Anonymous: Pitching Your Game Without Buzzwords
You’re at an event and that question pops up. You know, the standard, “What do you do?” question at every party. If
Blog, Business, Marketing, Technology
Creating Trailers/Marketing Videos For Your Game
The one thing players appreciate most about new game releases are the trailers that publishers/developers release for them. Trailers are
Blog, Business, Marketing, Technology
Connecting with Your Crowd: The Benefits of Streaming
Game streaming has always existed in what I find to be a very interesting space. In one hand, we’ve got
Blog, Business, Marketing
6 Great Ways to Use Polls on Twitter
Various online social media platforms allow you to connect and interact with the people who buy and play your games.
Blog, Business, Game Development, Marketing
How to Use Personas in Game Development
Creating personas is a way to specify the potential users your software will have in a fun, creative way. Forget about the boring
Blog, Business, Game Development, Marketing
How to Network in Game Development
It might seem difficult, but outside of conventions, developers can still find ways to network. Albeit more accessible methods, because
Blog, Business, Marketing
To Work or Not To Work: Is Post Launch a Sunk Cost?
Launch a project, get millions of sales, receive wildly high reviews, and insane revenue to keep your studio running for
Blog, Business, Indie Insider, Interview, Marketing
Indie Insider Podcast #19 – Raghav Mathur, Co-Founder of Black Shell Media
On the nineteenth episode of Indie Insider, host Logan Schultz sits down with Raghav Mathur, Co-Founder of Black Shell
Blog, Business, Game Development, Guest Post, Marketing
Deciding What to Call Your Game
This post by Gary Burchell first appeared on the Abandon Ship Dev Blog. Coming up with a name for
Blog, Game Design, Game Development, Marketing
6 Developers That Masterfully Utilized Early Access
For any developer, a focus on an end goal is an extremely wise mindset to have. Early Access gives developers
Blog, Marketing
Standing Out in an Ocean of Mobile Apps
To date, there are well over 2.2 million mobile apps on Android’s app market. With so many apps, it is
Blog, Marketing
Blood, Sweat, Tears, & Cash: The Hidden Costs of Game Development
In my experience in book publishing, I’ve come across a number of would-be writers who were either too impatient to
Blog, Marketing, Technology
5 Steps You Should Follow When Publishing Your Android Game
Your development has finally come to an end. After months—or years—of hard work, your Android video game lies inside an
Blog, Marketing
4 Ways Developers Can Use YouTube
An amazing social networking tool is YouTube—albeit a much harder tool to use today as its user-base has exponentially grown.
Marketing
8-Bit Cupid: 3 Dating Tips to Help Your Game Marketing
What is the game of love but merely an attempt to market oneself to a target audience? After all, you’re
Blog, Business, Marketing
The Effect of Being the #1 “Popular New Release” on Steam and How We Got There
We just launched Dungeon Souls, our most popular title, out of Early Access last Friday (12/02/2016). By the middle of
Blog, Business, Marketing
The Basics of Building Incremental Marketing Pipelines
Think about the last time you bought a game. How did you go about it? You probably didn’t go from
Game Development, Marketing, Technology
Size Matters: Improving Your Mobile Rank by Reducing File Size
This is a guest post by Tobiah Zarlez. Enjoy! It may be rarely emphasized, but putting some thought into how
Game Development, Marketing
Google Analytics: How and What to Track in Your Videogame
Google Analytics is the most famous tool to measure how your players behave on your website, mobile app, or video