Don’t Just Treat Symptoms, Solve Problems
Last week I had a bad cold. I was coughing, sneezing and trying to stop my head from exploding. To […]
Blog, Business
Blog, Marketing
How to Effectively Email Journalists and YouTubers
Reaching out to content creators is all about personalizing your approach. You can’t try to connect with every journalist or
Blog, Business, Marketing
Finding the Right Voice on Social Media for Your Company and Game
Indie titles are made with smaller teams—sometimes even solo developers—and while, development-wise, this can sometimes be a hindrance, when it
Blog, Game Design, Game Development, Marketing
How to Encourage Players to Share Your Content
Getting players to share your content can be a very tricky task. The bulk of it requires creativity, the ability
Blog, Business, Game Development, Marketing
How to Effectively Fit Marketing into Your Busy Workflow
Once you’ve created your marketing strategy (make sure you have a marketing plan in place before optimizing your workflow!), you
Blog, Interview
An Interview with Dan Mitre, EA’s Global Community Manager
I had a chance to talk to Dan Mitre who runs community at EA. He’s a totally awesome dude and
Blog, Business, Game Development
5 Key Issues to Look Out for in a Publishing Contract
The number one golden rule of business: Always have a contract. Contracts help clarify business relationships on paper and provide
Blog, Interview
Interview with Carolina Ravassa (Voice of Sombra in Overwatch) at SXSW Gaming 2017
I had the pleasure of connecting with Carolina Ravassa, the voice actor for Sombra in Overwatch, at SXSW this year.
Blog, Game Design, Marketing
One Easy Technique for Improving Your Game Via Simple Research
I’ve been thinking a lot recently about market research, and how I, as a game producer, can use data available
Blog, Business
Looking for Game Dev Mentors? All You Have to Do Is Ask
Just a short little blog post with some advice that a lot of people have really appreciated. Thought I’d share
Blog, Business
Networking Like a Pro: Tips to Master the Convention Circuit
It’s convention time! That wonderful time of year is here again—the convention circuit is on! PAX, GDC, E3, ComicCon, MomoCon,
Blog, Business
I’ve been working remotely for 3+ years. Here’s what I’ve learned.
The above image is a rarity. I meet my team face-to-face maybe four times a year, tops. For the past
Blog, Business, Marketing
The Effect of Being the #1 “Popular New Release” on Steam and How We Got There
We just launched Dungeon Souls, our most popular title, out of Early Access last Friday (12/02/2016). By the middle of
Blog, Business, Marketing
The Basics of Building Incremental Marketing Pipelines
Think about the last time you bought a game. How did you go about it? You probably didn’t go from
Blog, Business, Game Development, Marketing
9 Things They Didn’t Tell Me About Being an Indie Developer
When I started working with Daniel on SanctuaryRPG, I had no idea what I was in for as an indie
Blog, Business, Technology
The two categories of gaming immersion, or How I Became a VR Fanboy in 10 Minutes
If you asked a thousand random gamers what they thought the biggest gaming buzzword of the last few years was,
Blog, Business
Happy Second Birthday, Black Shell Media!
They say that 90% of startups fail in the first year. Well, for the second year in a row, I am
Blog, Game Design
Your horror game sucks.
No, seriously. It sucks. You know why? Your horror game sucks because you try and tell me how to be
Blog, Game Development, Interview
Persistence and Solo Development – An Interview with Billy Chan (Sword of the Guardian)
We’re working with Billy to promote his game Sword of the Guardian on Greenlight, and asked him some questions about his experience
Blog, Game Design, Game Development, Interview
Storytelling, Conflict and You: An Interview with Christopher Brendel (Lifestream)
We’re working with Christopher Brendel on his project Lifestream, now on Greenlight, and had the chance to ask him a few