by Raghav Mathur | Feb 12, 2018 | Blog, Business
Last week I had a bad cold. I was coughing, sneezing and trying to stop my head from exploding. To try and alleviate my suffering, I was ingesting every cold medicine I could find. While I was lying in bed, I thought that my problems were: 1. A stuffy nose 2. A...
by Raghav Mathur | Jan 2, 2018 | Blog, Marketing
Reaching out to content creators is all about personalizing your approach. You can’t try to connect with every journalist or YouTuber in the same way. Some YouTubers are super colloquial and talk very casually to their fans, and some journalists take a very...
by Raghav Mathur | Oct 12, 2017 | Blog, Business, Marketing
Indie titles are made with smaller teams—sometimes even solo developers—and while, development-wise, this can sometimes be a hindrance, when it comes to marketing, it’s a major advantage. As an indie dev, you have the ability to really connect with the people you work...
by Raghav Mathur | Oct 7, 2017 | Blog, Game Design, Game Development, Marketing
Getting players to share your content can be a very tricky task. The bulk of it requires creativity, the ability to create content that is attention grabbing and interesting enough to share and make it go viral. Viral marketing can take a lot of time, effort, luck,...
by Raghav Mathur | Sep 23, 2017 | Blog, Business, Game Development, Marketing
Once you’ve created your marketing strategy (make sure you have a marketing plan in place before optimizing your workflow!), you should have a clearer picture of the amount of work you have ahead of you. From here, you have two options: Hire someone to handle...