by Rocky Kev | Nov 10, 2016 | Business, Marketing
The marketing story is the ‘meta-story’ behind the product; it’s the story of how the product came to be. In a market crowded by thousands of gaming options, your marketing story is what puts you above the rest. In this article, I’ll be sharing marketing stories and...
by Rocky Kev | Oct 15, 2016 | Business, Marketing
Seeing numbers like Pokemon Go’s 100 million downloads can make you feel like you can easily get a slice of that userbase pie. Even tapping into just 0.1% can still lead to a success. Unfortunately, successful launches are outliers, and the average game on Steam...
by Katie Conigliaro | Aug 26, 2016 | Blog, Marketing
If you’ve been following the news around Pokemon Go, you know that Niantic has been struggling to appease an increasingly frustrated fanbase. With the most recent updates, it almost seems that the developers are determined to dive deeper into the hot water...
by Raquel Hayner | May 6, 2016 | Blog, Business, Marketing
The word ‘niche’ tends to have a negative connotation in the indie game world. Niche marketing calls for going after a very small segment within the indie game market. Now, to the average developer this idea seems to go against instinct. You’ve spent money, sweat,...
by Raquel Hayner | Apr 21, 2016 | Blog, Marketing
Figuring out the right price for your game can be difficult. There’s so much that may influence your decision: the personal effort you put in, the sacrifices, the cost, the time, the people who worked on it, and of course your audience! If you under price your game,...
