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A Life and Games Career By Your Design

A Life and Games Career By Your Design

by Black Shell Media | May 14, 2018 | Blog, Business, Game Development, Guest Post

This is a guest post by Rachel Presser of Sonic Toad. Check out her website if you are interested in learning more about freelance work, game development and marketing! “Is this game EVER going to come out?! When does the part where I get to solely focus on...

How to Effectively Email Journalists and YouTubers

by Raghav Mathur | Jan 2, 2018 | Blog, Marketing

Reaching out to content creators is all about personalizing your approach. You can’t try to connect with every journalist or YouTuber in the same way. Some YouTubers are super colloquial and talk very casually to their fans, and some journalists take a very...
How to Encourage Players to Share Your Content

How to Encourage Players to Share Your Content

by Raghav Mathur | Oct 7, 2017 | Blog, Game Design, Game Development, Marketing

Getting players to share your content can be a very tricky task. The bulk of it requires creativity, the ability to create content that is attention grabbing and interesting enough to share and make it go viral. Viral marketing can take a lot of time, effort, luck,...

What You Can Learn From Nintendo’s 90s Marketing Campaign

by Jennifer Mendez | Jun 2, 2017 | Blog, Marketing

Founded in September of 1889 by Fusajiro Yamauchi, Nintendo didn’t always make video games. They began, of all things, producing handmade playing cards in Japan. Over the years, they’d tried it all from providing cab services to managing love hotels. With...
The Effect of Being the #1 “Popular New Release” on Steam and How We Got There

The Effect of Being the #1 “Popular New Release” on Steam and How We Got There

by Raghav Mathur | Dec 8, 2016 | Blog, Business, Marketing

We just launched Dungeon Souls, our most popular title, out of Early Access last Friday (12/02/2016). By the middle of the weekend we were the number one title on the “Popular New Releases” section of Steam. I’m going to start off by talking a bit about the impact of...
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