A Life and Games Career By Your Design
This is a guest post by Rachel Presser of Sonic Toad. Check out her website if you are interested in […]
Blog, Business, Game Development, Guest Post
indie game marketing
Blog, Marketing
How to Effectively Email Journalists and YouTubers
Reaching out to content creators is all about personalizing your approach. You can’t try to connect with every journalist or
Blog, Game Design, Game Development, Marketing
How to Encourage Players to Share Your Content
Getting players to share your content can be a very tricky task. The bulk of it requires creativity, the ability
Blog, Marketing
What You Can Learn From Nintendo’s 90s Marketing Campaign
Founded in September of 1889 by Fusajiro Yamauchi, Nintendo didn’t always make video games. They began, of all things, producing
Blog, Business, Marketing
The Effect of Being the #1 “Popular New Release” on Steam and How We Got There
We just launched Dungeon Souls, our most popular title, out of Early Access last Friday (12/02/2016). By the middle of
Business, Marketing
Started at the Bottom: The Importance of Your Marketing Story
The marketing story is the ‘meta-story’ behind the product; it’s the story of how the product came to be. In
Business, Marketing
Building for Success by Building a List of Your True Fans
Seeing numbers like Pokemon Go’s 100 million downloads can make you feel like you can easily get a slice of that
Blog, Marketing
Why Communicating with Players is Vital + 3 Simple Ways to Reach Out
If you’ve been following the news around Pokemon Go, you know that Niantic has been struggling to appease an increasingly frustrated fanbase.
Blog, Business, Marketing
Let's Get Niche: Identifying and Engaging Your Game's Fanbase
The word ‘niche’ tends to have a negative connotation in the indie game world. Niche marketing calls for going after
Blog, Marketing
Do You Know What the Right Price For Your Game Is?
Figuring out the right price for your game can be difficult. There’s so much that may influence your decision: the
Blog, Game Design, Game Development
Indie Game Marketing 101: Building Your Fanbase
As a game developer, it’s very important to always try and build up brand awareness and recognition. This not only
Blog
Five Ways To Get Your Indie Game Covered By The Press
There are many methods to promote your game in the online world, but nothing seems to be better than performing
Blog
How To Properly Market Your Indie Game
In the indie gaming world, marketing can be tough, especially since the promotional budgets are very limited and you have