by Jennifer Mendez | Jun 25, 2018 | Blog, Business, Game Design
As a developer, how difficult is it to choose between innovating in an untested market vs. going with a safe rehash in a tried and true market? This is the question of the hour these days, with so many players up in a frenzy over lack of industry innovation in the AAA...
by Jennifer Mendez | Apr 5, 2017 | Blog, Business, Game Development
Bethesda Softworks is known for their RPGs set in fictional lands, during different time periods—for instance, the Elder Scrolls series or the Fallout series. Meanwhile, NaughtyDog is known as the adventure game professionals: they make games about exploration and...
by Raghav Mathur | Mar 28, 2017 | Blog, Game Design, Marketing
I’ve been thinking a lot recently about market research, and how I, as a game producer, can use data available to me to improve the games I put out. One thing that every business school class will teach you is that a good product fulfills a certain need of the...
by Jennifer Mendez | Mar 13, 2017 | Blog, Game Design, Game Development, Writing
Sexism in Games is Real . . . As we discussed before, in my previous article, sexism is a real world issue. It’s prevalent in the media, Hollywood, TV shows, music, and yes, games. Anytime there is discrimination or stereotyping of anyone based on gender, they...
by Jerrod Bacon | Nov 17, 2016 | Game Development, Technology
For decades, the gaming industry has been creating better and better graphics to showcase the worlds they create for players, and in the past couple years, they have improved the virtual worlds they drop us into as well. Now, because of the immense technological...
