by Yixin Li | Feb 10, 2016 | Blog, Game Design
Wait, What? “Ludonarrative dissonance” is a fancy term for the gameplay not matching a game’s narrative. To use an example, it would be when cutscenes don’t follow the rules of the game. There are many games which use scripted events to drive the narrative and...
by Black Shell Media | Feb 8, 2016 | Blog, Business, Marketing
The first thing that can get new PR guys/gals in trouble is spreading misleading information. There is nothing more frustrating to a consumer than to not understand what is being told to them or even worse- finding out the information was false. The solution to this...
by Melanie Thomas | Feb 6, 2016 | Blog, Game Design
Controllers are undeniably one of the core components of designing a video game experience. The controller is the tool that allows the player to connect and immerse themselves into the experience. A sloppy design choice can immediately tear a player from the game....
by Jennifer Mendez | Feb 5, 2016 | Blog, Game Development
It’s funny how during the length of your career, you’ll come up with millions of ideas, and half of them won’t see the light of day. It sounds depressing, but there’s just not enough time in a lifetime, let alone a day, to satiate a creative...
by Dan Hartnack | Feb 3, 2016 | Blog, Marketing
As a games reviewer I receive literally hundreds of press releases from many different studios a week asking for me to cover their games. As much as I would love to cover each and every game that is presented to me there just isn’t enough time and the reality...
