by Jennifer Mendez | Aug 5, 2017 | Blog, Marketing
The fastest way to grow your fanbase is to get in front of someone else’s audience. Getting featured on Polygon, a decent review on TouchArcade, or even a mention by GiantBomb can have people flock to your game. Getting the press to pay attention to you is getting...
by Jennifer Mendez | Jun 12, 2017 | Blog, Marketing
If you want your game to get covered by journalists, bloggers, and influencers, having a solid and effective press kit is absolutely necessary. Whether it’s AAA titles like Prey or indie titles like Nuclear Throne, games that want to stir up a lot of attention from...
by Black Shell Media | Feb 12, 2017 | Blog, Business, Guest Post, Marketing
Today’s guest post by Jon Denton, video game critic and consultant, originally aired on Jon’s YouTube channel as a video. Check it out! In my eleven years of covering games, consulting on games, and even on occasion helping market games, the sheer...
by Rocky Kev | Nov 3, 2016 | Marketing
The most quoted advice for PR newbies is to make sure you are pitching your idea to the right journalist. When you fail to identify the right person, this happens: Devin Banerjee writes for Bloomberg Business, and not . . . Bloomburgers. Failure to recognize a...
by Jennifer Mendez | Sep 18, 2016 | Blog, Marketing
Game development and game journalism go hand-in-hand. Some developers start off as game journalists, and others even continue to do both. However, the dynamic between both sides of the industry isn’t always a peaceful one. Reviewers can be cruel, and getting in...
