by Jennifer Mendez | Jun 5, 2017 | Blog, Marketing
In a day and age where new titles hit the market on a daily basis, being able to stand out from the crowd is super important. In 2016, 4,207 games launched on Steam. Steam doesn’t let you launch games on weekends, so that’s approximately 16 games per day. How do you...
by Jennifer Mendez | Sep 7, 2016 | Blog
No Man’s Sky Or One Man’s Lie? It’s a classic case of overhyped games. Before No Man’s Sky’s release, Sony hyped the Hello Games creation up. Players got excited, seeing the amazing trailers. They heard abundant promises, and even went to great lengths to...
by Black Shell Media | Feb 8, 2016 | Blog, Business, Marketing
The first thing that can get new PR guys/gals in trouble is spreading misleading information. There is nothing more frustrating to a consumer than to not understand what is being told to them or even worse- finding out the information was false. The solution to this...
by Joseph Stotz | Jan 11, 2016 | Blog, Marketing
Do you get the movies early enough to watch the trailers for the upcoming attractions? You can bet I’ll be there stuffing my face with red vines and popcorn, slurping down a soda larger than my face. Trailers are one of the most amazing parts of any product; providing...
by Yixin Li | Oct 16, 2015 | Blog, Game Development, Marketing
Advertising a game can be a difficult these days, because you tend to use many of the poorly written guidelines available online and many times the experience might not come your way. If you run your game’s advertising campaign the right way, you can drastically...
