advertising

A Comprehensive Guide to Indie Game Pre-Launch Campaigns

In a day and age where new titles hit the market on a daily basis, being able to stand out […]

No Man’s Sky Or One Man’s Lie? It’s a classic case of overhyped games. Before No Man’s Sky’s release, Sony

The first thing that can get new PR guys/gals in trouble is spreading misleading information. There is nothing more frustrating

Do you get the movies early enough to watch the trailers for the upcoming attractions? You can bet I’ll be

Advertising a game can be a difficult these days, because you tend to use many of the poorly written guidelines

When developers write feature lists, they usually write a sort of brag sheet showing off everything unique they did for