by Jennifer Mendez | Sep 3, 2018 | Blog, Business
Search Engine Optimization (SEO) is vital to every single business out there, large or small: Solo developers need it just as much as any large 300+ employee business. The thing is, SEO makes it possible for you to show up in more searches online. Anytime someone...
by Jennifer Mendez | Apr 2, 2018 | Blog, Marketing
First thing’s first, if you’re a regular reader, you know I specialize at content marketing. And I find there’s a lot of confusion about what that entails. Obviously I handle a lot of gaming related projects, because of the industry, but what exactly...
by Jennifer Mendez | Apr 14, 2017 | Blog, Game Design, Game Development, Marketing, Writing
Unless you’re a game scriptwriter or narrative designer, chances are that writing doesn’t come to mind often. However, it plays a big role in development. Far beyond the creative scope of things, consider every other share of copy you have to get done....
by Rocky Kev | Nov 10, 2016 | Business, Marketing
The marketing story is the ‘meta-story’ behind the product; it’s the story of how the product came to be. In a market crowded by thousands of gaming options, your marketing story is what puts you above the rest. In this article, I’ll be sharing marketing stories and...
by Rocky Kev | Aug 31, 2016 | Blog, Marketing
This 13-second animation received comments like: “Holy s***. Guess who’s trying this later tonight? Don’t actually guess. I am” “So I get my 3 kids all summer for visitation . . . Should this be a game I get us to play with each other;...
