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How to Keep Players Excited and Bring That Excitement to Events

by Jerrod Bacon | Jan 29, 2018 | Blog, Game Design, Game Development, Marketing

I have been playing Pokemon Go for a while now as my new phone supports it. It has been getting slightly stale to no fault of its own—I don’t normally play mobile games. However, since late October I have been playing more as things within the event have grabbed my...

Steam Keys: How to Send Them And Avoid Scams

by Jennifer Mendez | Jan 22, 2018 | Blog, Business, Marketing

It’s astonishing how many game developers have no idea when to send Steam Keys out. Some send them before the game is launched, while others wait until a few months after. And truth is, both approaches are wrong. The thing about Steam keys is that they work, but...

7 MMO Lessons from World of Warcraft

by Jennifer Mendez | Jan 15, 2018 | Blog, Business, Game Design, Game Development

It’s the granddaddy of all MMORPG’s. It reigns supreme. The iconic MMO killer. It’s World of Warcraft. Originally released in 2004 by Blizzard Entertainment, it was the fourth released game set in the Warcraft universe. It’s had 12 million...

How to Write Strong Gendered Characters

by Dorian Karahalios | Jan 8, 2018 | Blog, Game Design, Game Development, Writing

Battleships of foreign metals and humming plasma scream overhead and skyscrapers collapse in upon themselves. A mother stands in the rubble clutching her young, frightened daughter to her chest. While she may be the key to saving all of humanity from the alien...

How to Effectively Email Journalists and YouTubers

by Raghav Mathur | Jan 2, 2018 | Blog, Marketing

Reaching out to content creators is all about personalizing your approach. You can’t try to connect with every journalist or YouTuber in the same way. Some YouTubers are super colloquial and talk very casually to their fans, and some journalists take a very...

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