by Jennifer Mendez | Jun 25, 2018 | Blog, Business, Game Design
As a developer, how difficult is it to choose between innovating in an untested market vs. going with a safe rehash in a tried and true market? This is the question of the hour these days, with so many players up in a frenzy over lack of industry innovation in the AAA...
by Jennifer Mendez | Oct 14, 2017 | Blog, Business
China has over 600 million avid gamers and the largest gaming market in the world, last valued at $24.4 billion in 2016. With an annual growth rate of about 15%, it’s clear China is in dire need of more gaming companies to meet the demand. This explains the...
by Jennifer Mendez | Oct 10, 2017 | Blog, Game Design, Game Development, Writing
Even the most creative people in the world struggle with creativity at some point in their lives. It can be in the form of failure, with their ideas not succeeding, or it can simply be a genuine lack of ideas. As Brene Brown, author of Braving the Wilderness once...
by Jennifer Mendez | Sep 8, 2017 | Blog, Business, Game Design
I’d known it for a while. I’d felt it whenever picking up my trusty, blue controller. I would play a game absentmindedly and nod off. Even when it was an exciting game, an immersive one, I would focus and start off just fine before… getting...
by Jennifer Mendez | Mar 15, 2017 | Blog, Business, Game Development
Wondering How to Stay on Track? The life of a game developer is filled with video games, communication with fellow developers, and a series of days when you feel like you’ve given everything there is to give. Getting burned out is not a possibility: it’s a...
