I Have The Power! Abusing the Awesome Power of GIFs
This 13-second animation received comments like: “Holy s***. Guess who’s trying this later tonight? Don’t actually guess. I am” “So […]
Blog, Marketing
Marketing
Blog, Marketing
Why Communicating with Players is Vital + 3 Simple Ways to Reach Out
If you’ve been following the news around Pokemon Go, you know that Niantic has been struggling to appease an increasingly frustrated fanbase.
Business, Marketing
How Journalists Prefer to be Contacted
The fastest way to grow your fanbase is to get in front of someone else’s audience. Getting featured on Polygon,
Blog, Marketing
4 Simple Ways Indie Game Developers can Connect with Players on Tumblr
If I were to ask you which social media platforms you regularly use to reach out to players, what
Blog, Marketing
Pokemon Go: How Newsjacking a Trend Can Benefit Your Game
When news was reporting on the dangers of Pokemon Go, one Reddit user took that opportunity to promote his safety
Blog, Marketing
YouTube is Indie Dev Marketing Heaven – Here’s Why
I’m going to put this bluntly. If you aren’t using YouTube to market your game, you’re doing it wrong. YouTube is
Blog, Game Design, Game Development, Marketing
Pokémon GO: 5 Reasons It's Causing A Stir
It’s a strong possibility that you might be tired of hearing about Pokémon GO. It’s pretty much everywhere. You go
Blog, Game Development, Marketing, Writing
How to Write Killer Game Descriptions that Sell
Meet Dave. Dave has created an amazing game that he knows players are going to love. He is ready to put it
Blog, Game Development, Marketing
Developer Conduct: Handling Terrible Reviews
Here’s the understatement of the year: being a game developer isn’t for the faint of heart. You have to work
Blog, Game Development, Marketing
6 Key Tips for Becoming a Twitter Master
Twitter. A simple concept of uniting businesses, bloggers, writers, game developers, artists and more has proven fruitful. Why is that?
Blog, Marketing
Five Simple Steps for Connecting With Major Influencers on Twitter
10 years ago, Twitter’s CEO Jack Dorsey created the first tweet: “just setting up my twttr.” Since then, 320 million
Blog, Game Design, Game Development, Marketing
Redefining Genre: The Secret to Five Nights at Freddy's Success
Horror is a well-established genre within the indie gaming community. It could even be argued that it was one of
Blog, Business, Marketing
Social Media as a Professional
This topic seems like common sense, doesn’t it? We’ve all heard of the nightmare stories where people get fired due
Blog, Business, Marketing
The Many Problems of Greenlight
This post first appeared on the Engage Pixel blog. Thanks James for letting us cross-post! I’ve been read a few
Blog, Business, Marketing
Convention Travel: The 8 Money-Saving Tips You Need to Know
GDC. E3. PAX. IndieCade. GaymerX. Indie Arcade. Comic Con. Whippering Cup. Playcrafting Expo. MomoCon. I could go on and on
Blog, Game Design, Game Development, Marketing
PVE vs PVP: A Study In Frustration Through Combination
Uncharted 4 was released May 10, and it sparked a topic of controversy on forums, including the PlayStation forums: the combination
Game Development, Marketing
What to do after you DON'T get Greenlit
Getting your game through Steam’s Greenlight system is a difficult task. It is something that you need to build a
Blog, Business, Marketing
Let's Get Niche: Identifying and Engaging Your Game's Fanbase
The word ‘niche’ tends to have a negative connotation in the indie game world. Niche marketing calls for going after
Game Development, Interview, Marketing
Creating the Ultimate Haunted House: An Interview With Scott Schmidt of Hive Mind Studios
Hive Mind Studios, creators of the recently Greenlit Trap House, reached out to Black Shell Media a while back for
Blog, Business, Game Development, Marketing
These Simple Steps Will Allow You To "Hack" Your Indie Game's Marketing Strategy
— The following article was contributed by Zachary Strebeck, Attorney at Law– Marketing. It’s an indie developer’s worst nightmare…