Top 3 Marketing Tips Indie Developers Should Follow
So your game is coming along nicely and you are just about ready to start showing it off to the […]
Blog, Business, Marketing
Marketing
Blog, Marketing
Do You Know What the Right Price For Your Game Is?
Figuring out the right price for your game can be difficult. There’s so much that may influence your decision: the
Blog, Game Development, Interview, Marketing
BloodGate for the Blood God: An Interview with Daniel Jackson of Outsmart Games
Black Shell Media has recently partnered with Outsmart Games in order to promote their upcoming PC title, BloodGate. The game
Blog, Marketing, Writing
The Story Of SanctuaryRPG: From Humble Beginnings To Semi Cult Hit
Gather round, children, and I will tell you the tale of Daniel (yes, the Daniel of Black Shell Media!), a
Game Development, Marketing
How to Talk to Fans- Things You Probably Didn't Know
A skill that is often lost on developers these days is how to interact with their fan base. There are
Blog, Business, Marketing
The Consumer Viewpoint: 3 Tips to Ensure Successful Public Relations
The first thing that can get new PR guys/gals in trouble is spreading misleading information. There is nothing more frustrating
Blog, Marketing
A Reviewer's Perspective: Why Your Press Releases Are Lacking
As a games reviewer I receive literally hundreds of press releases from many different studios a week asking for me
Blog, Interview, Marketing
"The Greenlight Journey" – An Interview with Gambring Games
Writer’s note: The studio is actually called Gambreng Games, not Gambring! My mistake. Gambring Games’ title Ascender just got Greenlit!
Blog, Interview, Marketing
Crowdfunding and Campaigning – Joseph Bussey (Skirmish Entertainment)
We’re working with Joseph Bussey and his team at Skirmish Entertainment on their project End Of The Mine on Kickstarter
Blog, Marketing
Game Marketing 101: Game Trailers
Do you get the movies early enough to watch the trailers for the upcoming attractions? You can bet I’ll be
Blog, Marketing
The 5 Musts for an Effective Hashtag Campaign
Hashtags are a very powerful tool in the age of viral media. You can turn average consumers into your biggest fans and
Blog, Business, Marketing
PSA: Indie Games Are Not Cucumbers
The product is so good, it’ll sell itself. That’s “organic growth.” Reality check: Your product––be it a game, an app or a
Blog, Business, Marketing
The Intersectionality of Gaming
“Land of the free”, “home of the brave”, “we the people”, are all terms used to describe the country of
Blog, Game Development, Marketing
Game Development 101: The Business Of Happiness
One of the main concerns in the game development world is that as studios focus on using their products to
Blog, Business, Game Development, Marketing
Game Development 101: Achieving Indie Success
One of the main issues that many games tend to have is that they are simply terrible. Some come with
Blog, Game Development, Marketing
Game Development 101: Advertising Your Game
Advertising a game can be a difficult these days, because you tend to use many of the poorly written guidelines
Blog, Marketing
Indie Game Marketing 101: Press Release Writing
One of the best ways that you can use in order to promote your game online is to write a
Blog, Game Design, Game Development, Interview, Marketing
Let's Talk About Non-Traditional Games With Nathan Meunier (This Book Is A Dungeon)
Nathan Meunier just launched his title This Book Is A Dungeon with us as his publisher! We’re super excited to
Blog, Marketing
Game Development 101: Running Your Business
Creating a sustainable game development business can be somewhat challenging and the results will be more than impressive as long
Blog, Marketing, Technology
Marketing Strategy 101: The AirConsole Factor
For whatever reason, I’ve been running into a bunch of interesting ideas recently. While last time I was given a