Let's Get Niche: Identifying and Engaging Your Game's Fanbase
The word ‘niche’ tends to have a negative connotation in the indie game world. Niche marketing calls for going after […]
Blog, Business, Marketing
marketing
Blog, Business, Game Development, Marketing
These Simple Steps Will Allow You To "Hack" Your Indie Game's Marketing Strategy
— The following article was contributed by Zachary Strebeck, Attorney at Law– Marketing. It’s an indie developer’s worst nightmare…
Blog, Business, Marketing
Top 3 Marketing Tips Indie Developers Should Follow
So your game is coming along nicely and you are just about ready to start showing it off to the
Blog, Marketing
Do You Know What the Right Price For Your Game Is?
Figuring out the right price for your game can be difficult. There’s so much that may influence your decision: the
Blog, Marketing, Writing
The Story Of SanctuaryRPG: From Humble Beginnings To Semi Cult Hit
Gather round, children, and I will tell you the tale of Daniel (yes, the Daniel of Black Shell Media!), a
Game Development, Marketing
How to Talk to Fans- Things You Probably Didn't Know
A skill that is often lost on developers these days is how to interact with their fan base. There are
Blog, Marketing
A Reviewer's Perspective: Why Your Press Releases Are Lacking
As a games reviewer I receive literally hundreds of press releases from many different studios a week asking for me
Blog, Interview, Marketing
"The Greenlight Journey" – An Interview with Gambring Games
Writer’s note: The studio is actually called Gambreng Games, not Gambring! My mistake. Gambring Games’ title Ascender just got Greenlit!
Blog, Marketing
Game Marketing 101: Game Trailers
Do you get the movies early enough to watch the trailers for the upcoming attractions? You can bet I’ll be
Blog, Marketing
The 5 Musts for an Effective Hashtag Campaign
Hashtags are a very powerful tool in the age of viral media. You can turn average consumers into your biggest fans and
Blog, Business, Marketing
PSA: Indie Games Are Not Cucumbers
The product is so good, it’ll sell itself. That’s “organic growth.” Reality check: Your product––be it a game, an app or a
Blog, Business, Game Development, Marketing
Game Development 101: Achieving Indie Success
One of the main issues that many games tend to have is that they are simply terrible. Some come with
Blog, Game Development, Marketing
Game Development 101: Advertising Your Game
Advertising a game can be a difficult these days, because you tend to use many of the poorly written guidelines
Blog, Marketing
Indie Game Marketing 101: Press Release Writing
One of the best ways that you can use in order to promote your game online is to write a
Blog, Marketing
Game Development 101: Running Your Business
Creating a sustainable game development business can be somewhat challenging and the results will be more than impressive as long
Blog, Marketing, Technology
Marketing Strategy 101: The AirConsole Factor
For whatever reason, I’ve been running into a bunch of interesting ideas recently. While last time I was given a
Blog, Marketing
One Simple Trick to Revolutionize Your Feature Lists
When developers write feature lists, they usually write a sort of brag sheet showing off everything unique they did for
Blog, Marketing
The $200 Experiment, or Why Paid Ads Suck For Indies
I had $200 sitting around and I figured, “What the heck, let’s see if paid ads are as good as
Blog
Five Ways To Get Your Indie Game Covered By The Press
There are many methods to promote your game in the online world, but nothing seems to be better than performing
Blog
Secrets To Getting Your Indie Game Viral
After months of going unnoticed, the game Flappy Bird suddenly and quickly soared up to the number 1 rank in