by Raghav Mathur | Oct 12, 2017 | Blog, Business, Marketing
Indie titles are made with smaller teams—sometimes even solo developers—and while, development-wise, this can sometimes be a hindrance, when it comes to marketing, it’s a major advantage. As an indie dev, you have the ability to really connect with the people you work...
by Raghav Mathur | Oct 7, 2017 | Blog, Game Design, Game Development, Marketing
Getting players to share your content can be a very tricky task. The bulk of it requires creativity, the ability to create content that is attention grabbing and interesting enough to share and make it go viral. Viral marketing can take a lot of time, effort, luck,...
by Black Shell Media | Sep 28, 2017 | Blog, Business, Guest Post, Marketing
This post first appeared on Brandon The Game Dev’s blog! Self-publishing a board game is a long, drawn out process. Some of this goes back to the process of creating your game, getting it manufactured, and raising funds. Yet if there were a single thing that...
by Raghav Mathur | Sep 23, 2017 | Blog, Business, Game Development, Marketing
Once you’ve created your marketing strategy (make sure you have a marketing plan in place before optimizing your workflow!), you should have a clearer picture of the amount of work you have ahead of you. From here, you have two options: Hire someone to handle...
by Black Shell Media | Aug 16, 2017 | Blog, Guest Post, Marketing
This article by Steven Long originally appeared on the author’s Patreon page. Why should anybody buy your game? In marketing and sales, we have a nifty acronym that pretty much sums up the customer’s thinking: WIFM. That’s pronounced like, “whiff ‘em,” as in,...