by Raghav Mathur | Feb 12, 2018 | Blog, Business
Last week I had a bad cold. I was coughing, sneezing and trying to stop my head from exploding. To try and alleviate my suffering, I was ingesting every cold medicine I could find. While I was lying in bed, I thought that my problems were: 1. A stuffy nose 2. A...
by Jennifer Mendez | Dec 18, 2017 | Blog, Business, Game Development, Marketing
What I’ve found in my time working with indie game communities is that very few game developers are in the loop in terms of what community engagement really entails. To most, it simply means posting when there’s an update or occasionally asking for player feedback...
by Black Shell Media | Nov 29, 2017 | Blog, Game Development, Marketing
There’s been a lot of debate as to whether game demos are good or bad. There’s the argument that demos are great because they encourage potential customers to try your game out, when they may not otherwise. There’s also the argument that they’re bad because someone...
by Jennifer Mendez | Nov 5, 2017 | Blog
I’m going to put this bluntly. If you aren’t using YouTube to market your game, you’re doing it wrong. YouTube is currently the best marketing tool in an indie developer’s toolbox. Think I’m exaggerating? Strap in and keep reading, because I’m about to blow your mind....
by Jennifer Mendez | Nov 1, 2017 | Blog
If you’re an indie developer, chances are you’re trying to share a game—or a few—with the world. You spend hours crafting the perfect characters, tweaking the God Rays, setting the tone, and placing the platforms in just the right spots. It’s no wonder you want people...
