Indie Insider Podcast #25 – David Mullich, Veteran Game Producer and Designer
On the twenty-fifth episode of Indie Insider, host Logan Schultz sits down with David Mullich, an industry veteran who […]
Blog, Game Design, Indie Insider, Interview
marketing
Blog, Marketing
How to Market Your Video Game
If you’re an indie developer, chances are you’re trying to share a game—or a few—with the world. You spend hours
Blog, Business, Marketing
The Psychology of Now, The Psychology of Us
The best salespeople are well versed in the art of buyer psychology. With some tried-and-true tactics, they can convince you
Blog, Business, Guest Post, Marketing
From Start to Finish: The Logo Development for Abandon Ship
This article by Gary Burchell first appeared on the Abandon Ship game dev blog. In this post we’re going
Blog, Business, Indie Insider, Interview
Indie Insider Podcast #22 – Chris Solarski, Author of Interactive Stories and Video Game Art
On the twenty-second episode of Indie Insider, host Logan Schultz sits down with Chris Solarski, video game artist and
Blog, Business, Marketing
Buzzword-aholics Anonymous: Pitching Your Game Without Buzzwords
You’re at an event and that question pops up. You know, the standard, “What do you do?” question at every party. If
Blog, Business, Marketing, Technology
Creating Trailers/Marketing Videos For Your Game
The one thing players appreciate most about new game releases are the trailers that publishers/developers release for them. Trailers are
Blog, Business, Marketing, Technology
Connecting with Your Crowd: The Benefits of Streaming
Game streaming has always existed in what I find to be a very interesting space. In one hand, we’ve got
Blog, Business, Marketing
6 Great Ways to Use Polls on Twitter
Various online social media platforms allow you to connect and interact with the people who buy and play your games.
Blog, Business, Game Development, Marketing
How to Use Personas in Game Development
Creating personas is a way to specify the potential users your software will have in a fun, creative way. Forget about the boring
Blog, Game Development
The White Wolf Curse: Why Trust Is Broken When You Cancel Projects
Game studio White Wolf, best known for their role-playing games and books set in the World of Darkness universes, has
Blog, Business, Game Development, Guest Post, Marketing
Deciding What to Call Your Game
This post by Gary Burchell first appeared on the Abandon Ship Dev Blog. Coming up with a name for
Blog, Business, Game Development, Indie Insider, Interview
Indie Insider Podcast #17 – James Gwertzman, CEO of PlayFab
On the seventeenth episode of Indie Insider (and the first of 2017!), host Logan Schultz sits down with James
Blog, Game Design, Game Development, Marketing
6 Developers That Masterfully Utilized Early Access
For any developer, a focus on an end goal is an extremely wise mindset to have. Early Access gives developers
Blog, Marketing
Standing Out in an Ocean of Mobile Apps
To date, there are well over 2.2 million mobile apps on Android’s app market. With so many apps, it is
Blog, Marketing
Blood, Sweat, Tears, & Cash: The Hidden Costs of Game Development
In my experience in book publishing, I’ve come across a number of would-be writers who were either too impatient to
Blog, Marketing, Technology
5 Steps You Should Follow When Publishing Your Android Game
Your development has finally come to an end. After months—or years—of hard work, your Android video game lies inside an
Blog, Marketing
4 Ways Developers Can Use YouTube
An amazing social networking tool is YouTube—albeit a much harder tool to use today as its user-base has exponentially grown.
Marketing
8-Bit Cupid: 3 Dating Tips to Help Your Game Marketing
What is the game of love but merely an attempt to market oneself to a target audience? After all, you’re
Blog, Business, Marketing
The Basics of Building Incremental Marketing Pipelines
Think about the last time you bought a game. How did you go about it? You probably didn’t go from