Guests: Robert Canciello, Founder of Eos Interactive Jane Friedhoff and Andy Wallace, Developers and Art Makers Dan Butchko, CEO […]
The fastest way to grow your fanbase is to get in front of someone else’s audience. Getting featured on Polygon,
This guest post first appeared on the Unreal Engine blog. Thanks Jess for letting us share it here. If you
This week’s guest: John Master Lee, a veteran product and brand executive in the video game industry. Topics discussed:
As the Content Marketing Specialist here at Black Shell Media, whenever I’m not helping indie developers with their marketing schedules
This is a guest post from Justin Fischer of Breaking the Wheel. Check out his site and follow him on Twitter
Steam has long since exceeded 125 million concurrent users, all of whom are exposed to well over 10,000 games. The
So you have finally finished your game and released it on Steam. Congratulations! All those months, or years, of grueling
When someone has something negative to say about you, how do you react? Do you get upset and argue, or
If you love watching Twitch streaming, it’s likely you’ve already heard of PlayerUnknown’s Battlegrounds. Bluehole Inc.’s massively-multiplayer online survival game
If you want your game to get covered by journalists, bloggers, and influencers, having a solid and effective press kit
The biggest problem game developers face today is the issue of discovery. Roughly 500 games launched per day on iOS
In a day and age where new titles hit the market on a daily basis, being able to stand out
Founded in September of 1889 by Fusajiro Yamauchi, Nintendo didn’t always make video games. They began, of all things, producing
What is good marketing? The Business Dictionary calls it “the management process through which goods and services move from concept
There’s nothing better than finishing up game development and getting ready to launch. All of the tweeting, extensive blogging, and
Mobile app analytics are a key part of what is needed to improve many aspects related to your games on
As the gaming industry expands, the amount of developers crop up and the amount of games made increase making exposure
More Social Media Marketing? You’re already using Twitter—and probably Facebook. Why would you even consider adding Snapchat and Instagram to
There’s something beautiful about being a indie developer. Freedom. Creativity. Flexibility. The feeling of not having a boss micromanage everything you