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A Day in the Life of a Content Marketing Specialist: 6 Tips to Help You Captivate and Keep an Audience

by Jennifer Mendez | Apr 2, 2018 | Blog, Marketing

First thing’s first, if you’re a regular reader, you know I specialize at content marketing. And I find there’s a lot of confusion about what that entails. Obviously I handle a lot of gaming related projects, because of the industry, but what exactly...

The Epic Marketing Mini Guide: 6 Steps to Getting Your Game Noticed

by Jennifer Mendez | Nov 1, 2017 | Blog

If you’re an indie developer, chances are you’re trying to share a game—or a few—with the world. You spend hours crafting the perfect characters, tweaking the God Rays, setting the tone, and placing the platforms in just the right spots. It’s no wonder you want people...
You’ve Got Mail: Sending Steam Keys to YouTubers and Streamers

You’ve Got Mail: Sending Steam Keys to YouTubers and Streamers

by Jennifer Mendez | May 7, 2017 | Blog, Marketing

It’s astonishing how many game developers have no idea when to send Steam Keys out. Some send them before the game is launched, while others wait until a few months after. And truth is, both approaches are wrong. The thing about Steam keys is that they work, but...
Hats on Hats on Hats, Man: Wearing Multiple Hats as a Game Designer

Hats on Hats on Hats, Man: Wearing Multiple Hats as a Game Designer

by Rocky Kev | Mar 10, 2017 | Blog, Business, Game Development

There’s something beautiful about being a indie developer. Freedom. Creativity. Flexibility. The feeling of not having a boss micromanage everything you do the moment you step into work. It’s a fantastic feeling. Just a few quick questions: Did you trademark...

Buzzword-aholics Anonymous: Pitching Your Game Without Buzzwords

by Rocky Kev | Feb 11, 2017 | Blog, Business, Marketing

You’re at an event and that question pops up. You know, the standard, “What do you do?” question at every party. If your reply is: “I work in the technology space developing software for entertainment purposes using the latest technology.” Congratulations! You just...
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