A Day in the Life of a Content Marketing Specialist: 6 Tips to Help You Captivate and Keep an Audience
First thing’s first, if you’re a regular reader, you know I specialize at content marketing. And I find there’s a […]
Blog, Marketing
game marketing
Blog
The Epic Marketing Mini Guide: 6 Steps to Getting Your Game Noticed
If you’re an indie developer, chances are you’re trying to share a game—or a few—with the world. You spend hours
Blog, Marketing
You’ve Got Mail: Sending Steam Keys to YouTubers and Streamers
It’s astonishing how many game developers have no idea when to send Steam Keys out. Some send them before the
Blog, Business, Game Development
Hats on Hats on Hats, Man: Wearing Multiple Hats as a Game Designer
There’s something beautiful about being a indie developer. Freedom. Creativity. Flexibility. The feeling of not having a boss micromanage everything you
Blog, Business, Marketing
Buzzword-aholics Anonymous: Pitching Your Game Without Buzzwords
You’re at an event and that question pops up. You know, the standard, “What do you do?” question at every party. If
Blog, Business, Marketing
To Work or Not To Work: Is Post Launch a Sunk Cost?
Launch a project, get millions of sales, receive wildly high reviews, and insane revenue to keep your studio running for
Blog
Top 3 Games to Look Forward to in 2017!
2016 was a fantastic year for gaming. Between new consoles, and new game releases every month, it’s no surprise that
Blog, Business, Marketing
The Effect of Being the #1 “Popular New Release” on Steam and How We Got There
We just launched Dungeon Souls, our most popular title, out of Early Access last Friday (12/02/2016). By the middle of
Business, Marketing
Started at the Bottom: The Importance of Your Marketing Story
The marketing story is the ‘meta-story’ behind the product; it’s the story of how the product came to be. In
Business, Marketing
Channel Your Inner Journalist: Mastering the 7 News Beats
There is a distinct “news beat” that game companies follow for their launch, and once you notice these beats, you’ll
Blog, Marketing
I Have The Power! Abusing the Awesome Power of GIFs
This 13-second animation received comments like: “Holy s***. Guess who’s trying this later tonight? Don’t actually guess. I am” “So
Blog, Marketing
Pokemon Go: How Newsjacking a Trend Can Benefit Your Game
When news was reporting on the dangers of Pokemon Go, one Reddit user took that opportunity to promote his safety
Blog, Marketing
YouTube is Indie Dev Marketing Heaven – Here’s Why
I’m going to put this bluntly. If you aren’t using YouTube to market your game, you’re doing it wrong. YouTube is
Blog, Game Development, Marketing
6 Key Tips for Becoming a Twitter Master
Twitter. A simple concept of uniting businesses, bloggers, writers, game developers, artists and more has proven fruitful. Why is that?
Blog, Business, Marketing
Let's Get Niche: Identifying and Engaging Your Game's Fanbase
The word ‘niche’ tends to have a negative connotation in the indie game world. Niche marketing calls for going after
Blog, Marketing
Do You Know What the Right Price For Your Game Is?
Figuring out the right price for your game can be difficult. There’s so much that may influence your decision: the
Blog, Business, Marketing
The Consumer Viewpoint: 3 Tips to Ensure Successful Public Relations
The first thing that can get new PR guys/gals in trouble is spreading misleading information. There is nothing more frustrating
Blog, Game Development, Marketing
Game Development 101: The Business Of Happiness
One of the main concerns in the game development world is that as studios focus on using their products to
Blog, Marketing
Game Development 101: Running Your Business
Creating a sustainable game development business can be somewhat challenging and the results will be more than impressive as long
Blog, Game Design, Game Development
Indie Game Marketing 101: Building Your Fanbase
As a game developer, it’s very important to always try and build up brand awareness and recognition. This not only