by Rocky Kev | Jan 26, 2017 | Blog, Business, Marketing
Launch a project, get millions of sales, receive wildly high reviews, and insane revenue to keep your studio running for the rest of your life. That’s the dream. But reality looks different. It’s not the runaway success you wanted. When people ask about...
by Jennifer Mendez | Jan 7, 2017 | Blog
2016 was a fantastic year for gaming. Between new consoles, and new game releases every month, it’s no surprise that 2017 is looking rather scarce. But no worries! We’ve lined up three games that are getting all the hype. Let’s see why players are so...
by Raghav Mathur | Dec 8, 2016 | Blog, Business, Marketing
We just launched Dungeon Souls, our most popular title, out of Early Access last Friday (12/02/2016). By the middle of the weekend we were the number one title on the “Popular New Releases” section of Steam. I’m going to start off by talking a bit about the impact of...
by Rocky Kev | Nov 10, 2016 | Business, Marketing
The marketing story is the ‘meta-story’ behind the product; it’s the story of how the product came to be. In a market crowded by thousands of gaming options, your marketing story is what puts you above the rest. In this article, I’ll be sharing marketing stories and...
by Rocky Kev | Nov 5, 2016 | Business, Marketing
There is a distinct “news beat” that game companies follow for their launch, and once you notice these beats, you’ll see it everywhere. By following each news beat, companies know what to share with journalists to get the maximum amount of eyeballs come launch....
