by Raghav Mathur | Oct 12, 2017 | Blog, Business, Marketing
Indie titles are made with smaller teams—sometimes even solo developers—and while, development-wise, this can sometimes be a hindrance, when it comes to marketing, it’s a major advantage. As an indie dev, you have the ability to really connect with the people you work...
by Jennifer Mendez | Mar 25, 2017 | Blog, Marketing, Technology
More Social Media Marketing? You’re already using Twitter—and probably Facebook. Why would you even consider adding Snapchat and Instagram to your marketing plans? Simple: because each outlet features a different core audience. Each social media account is...
by Jennifer Mendez | Feb 14, 2017 | Blog, Business
Once upon a time, someone described the video game industry as a “tiny” one. It might come as a surprise—what with the multinational AAA games companies—but that statement is entirely accurate and even truer for indie games. And, as is the case with any...
by Tania Jensen | Jan 31, 2017 | Blog, Business, Game Development
It’s not stress that kills us, it’s our reaction to it. –Hans Selye Stress looms over us all, and there’s no doubt that any game developer you meet will be well-acquainted with it. Take a look at the perks companies such as Riot Games or Insomniac Games offer,...
by Jennifer Mendez | Jan 29, 2017 | Blog, Business, Game Development, Marketing
It might seem difficult, but outside of conventions, developers can still find ways to network. Albeit more accessible methods, because those conventions aren’t cheap! Too many people undervalue the power of social media and forums. Indie work, or game jams are...
