by Jennifer Mendez | Oct 29, 2018 | Blog, Marketing
As a follow-up to last week’s article on live streams, we’ve got some more info for you! Live streams are popular for a single reason: people love to watch others play video games. Think about it, it’s exciting. It provides the opportunity in...
by Jennifer Mendez | Oct 22, 2018 | Blog, Marketing
Thinking of doing a live stream to gain traction for your game? Congratulations on making a smart marketing decision! Not only are live streams a great way to connect directly with your audience and build a dev-player relationship, it’s also an opportunity to...
by Jennifer Mendez | Nov 5, 2017 | Blog
I’m going to put this bluntly. If you aren’t using YouTube to market your game, you’re doing it wrong. YouTube is currently the best marketing tool in an indie developer’s toolbox. Think I’m exaggerating? Strap in and keep reading, because I’m about to blow your mind....
by Jennifer Mendez | May 7, 2017 | Blog, Marketing
It’s astonishing how many game developers have no idea when to send Steam Keys out. Some send them before the game is launched, while others wait until a few months after. And truth is, both approaches are wrong. The thing about Steam keys is that they work, but...
by Jennifer Mendez | May 5, 2017 | Blog, Business
Scenario: you’re an indie developer with limited means/resources trying to make a game that players love. To make things a little easier, you decide to use public domain content to make the game happen. Only, you quickly get flagged on YouTube when you finally...
