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I Have The Power! Abusing the Awesome Power of GIFs

by Rocky Kev | Aug 31, 2016 | Blog, Marketing

This 13-second animation received comments like: “Holy s***. Guess who’s trying this later tonight? Don’t actually guess. I am” “So I get my 3 kids all summer for visitation . . . Should this be a game I get us to play with each other;...

Let's Get Niche: Identifying and Engaging Your Game's Fanbase

by Raquel Hayner | May 6, 2016 | Blog, Business, Marketing

The word ‘niche’ tends to have a negative connotation in the indie game world. Niche marketing calls for going after a very small segment within the indie game market. Now, to the average developer this idea seems to go against instinct. You’ve spent money, sweat,...

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