by Alex Cicala | Feb 8, 2017 | Blog, Business, Marketing, Technology
The one thing players appreciate most about new game releases are the trailers that publishers/developers release for them. Trailers are essential to giving players a taste of what your game has to offer when it comes to how it looks, how it plays, and what might be...
by Rocky Kev | Nov 5, 2016 | Business, Marketing
There is a distinct “news beat” that game companies follow for their launch, and once you notice these beats, you’ll see it everywhere. By following each news beat, companies know what to share with journalists to get the maximum amount of eyeballs come launch....
by Raghav Mathur | Mar 24, 2015 | Blog, Business, Marketing
I’m Raghav, CMO at Black Shell Media LLC, and marketing lead at Black Shell Games. I’ve had the pleasure of working on many games, both internal and for clients, over the past years, and I’ve definitely learned a lot. Here are the three most...
