by Jennifer Mendez | Jan 22, 2018 | Blog, Business, Marketing
It’s astonishing how many game developers have no idea when to send Steam Keys out. Some send them before the game is launched, while others wait until a few months after. And truth is, both approaches are wrong. The thing about Steam keys is that they work, but...
by Jennifer Mendez | Jul 28, 2017 | Blog, Business
Did you know that Steam handles 60,000 refund requests per day? That’s a whopping 10,000 more daily refunds than they handled back in May 2017. Some days, the spike goes up to 100,000 or more, but 9-12% might not be addressed immediately. And despite this, the digital...
by Jennifer Mendez | Jun 28, 2017 | Blog, Business, Game Development
Digital Rights Management (DRM) is a corporate attempt at fighting piracy by controlling exactly how and when you use media. There are, approximately, 10,742,489 kinds of DRM and copy protection out there, with almost every company or format having their own take on...
by Jennifer Mendez | Jun 26, 2017 | Blog, Game Development
According to a SuperData study conducted in February 2016, digital games are worth $6.2 billion a month. That’s a 10% jump compared to the previous year. It’s no wonder studios like Electronic Arts are expected to be “100% digital” in the “near future.” Digital games...
by Jennifer Mendez | May 12, 2017 | Blog, Business, Marketing
There’s nothing better than finishing up game development and getting ready to launch. All of the tweeting, extensive blogging, and website maintenance. So much hype! That is until you send out your Steam keys (and we’ve written about the best time to send...
