by Raghav Mathur | Jan 2, 2018 | Blog, Marketing
Reaching out to content creators is all about personalizing your approach. You can’t try to connect with every journalist or YouTuber in the same way. Some YouTubers are super colloquial and talk very casually to their fans, and some journalists take a very...
by Jennifer Mendez | Aug 5, 2017 | Blog, Marketing
The fastest way to grow your fanbase is to get in front of someone else’s audience. Getting featured on Polygon, a decent review on TouchArcade, or even a mention by GiantBomb can have people flock to your game. Getting the press to pay attention to you is getting...
by Jennifer Mendez | Jun 12, 2017 | Blog, Marketing
If you want your game to get covered by journalists, bloggers, and influencers, having a solid and effective press kit is absolutely necessary. Whether it’s AAA titles like Prey or indie titles like Nuclear Throne, games that want to stir up a lot of attention from...
by Black Shell Media | Feb 12, 2017 | Blog, Business, Guest Post, Marketing
Today’s guest post by Jon Denton, video game critic and consultant, originally aired on Jon’s YouTube channel as a video. Check it out! In my eleven years of covering games, consulting on games, and even on occasion helping market games, the sheer...
by Rocky Kev | Aug 22, 2016 | Business, Marketing
The fastest way to grow your fanbase is to get in front of someone else’s audience. Getting featured on Polygon, a decent review on TouchArcade, or even a mention by GiantBomb can have people flock to your game. Getting the press to pay attention to you is getting...