niche

What’s in It for Me: Why Should Anybody Buy Your Game?

This article by Steven Long originally appeared on the author’s Patreon page. Why should anybody buy your game? In marketing […]

What is the game of love but merely an attempt to market oneself to a target audience? After all, you’re

The word ‘niche’ tends to have a negative connotation in the indie game world. Niche marketing calls for going after

Creating a sustainable game development business can be somewhat challenging and the results will be more than impressive as long