by Black Shell Media | Aug 16, 2017 | Blog, Guest Post, Marketing
This article by Steven Long originally appeared on the author’s Patreon page. Why should anybody buy your game? In marketing and sales, we have a nifty acronym that pretty much sums up the customer’s thinking: WIFM. That’s pronounced like, “whiff ‘em,” as in,...
by Dorian Karahalios | Dec 11, 2016 | Marketing
What is the game of love but merely an attempt to market oneself to a target audience? After all, you’re trying to emphasize your best qualities and downplay your weaknesses—or at least hide them until they become endearing rather than deal breakers. Whether you’re...
by Raquel Hayner | May 6, 2016 | Blog, Business, Marketing
The word ‘niche’ tends to have a negative connotation in the indie game world. Niche marketing calls for going after a very small segment within the indie game market. Now, to the average developer this idea seems to go against instinct. You’ve spent money, sweat,...
by Yixin Li | Oct 7, 2015 | Blog, Marketing
Creating a sustainable game development business can be somewhat challenging and the results will be more than impressive as long as you create your business the right way. It does take a lot of time and tact in order to get the job done in a professional manner but...
