by Raghav Mathur | Mar 28, 2017 | Blog, Game Design, Marketing
I’ve been thinking a lot recently about market research, and how I, as a game producer, can use data available to me to improve the games I put out. One thing that every business school class will teach you is that a good product fulfills a certain need of the...
by Black Shell Media | May 1, 2016 | Blog, Business, Game Development, Marketing
— The following article was contributed by Zachary Strebeck, Attorney at Law– Marketing. It’s an indie developer’s worst nightmare… …but it doesn’t have to be! Instead of putting off marketing to the last second in favor of developing...
by Dan Hartnack | Apr 29, 2016 | Business, Game Design, Game Development
When you get started in game design and dive right in, it can be a really fun and rewarding experience. You are setting out to create and share your visions with the world on a platform that you are extremely passionate about. Sure, working in a field that has created...
