3 Ways to Find the Journalist That’s Right for You

The most quoted advice for PR newbies is to make sure you are pitching your idea to the right journalist. When you fail to identify the right person, this happens: Devin Banerjee writes for Bloomberg Business, and not . . . Bloomburgers. Failure to recognize a...

How Journalists Prefer to be Contacted

The fastest way to grow your fanbase is to get in front of someone else’s audience. Getting featured on Polygon, a decent review on TouchArcade, or even a mention by GiantBomb can have people flock to your game. Getting the press to pay attention to you is getting...