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5 Conversations Indie Devs Should be Paying Attention To

by Katie Conigliaro | Aug 18, 2017 | Blog

It can be easy to get caught up in your own project when you’re up to your knees in concept art and code. And there’s nothing inherently wrong with that. Losing yourself in the world of your own game is one of the best parts of being a game dev, after all....
Community Building: Understanding Players And Focusing On Interaction

Community Building: Understanding Players And Focusing On Interaction

by Jennifer Mendez | Aug 3, 2017 | Blog

With the ever-increasing numbers of people playing games, there is an increasing number of players who want to start a discussion in relation to those games, and open discussion forums and social platforms make that easier than ever. In a public forum, you have the...
What to Learn from PlayerUnknown’s Battlegrounds: A Marketing Analysis

What to Learn from PlayerUnknown’s Battlegrounds: A Marketing Analysis

by Jennifer Mendez | Jun 17, 2017 | Blog, Marketing

If you love watching Twitch streaming, it’s likely you’ve already heard of PlayerUnknown’s Battlegrounds. Bluehole Inc.’s massively-multiplayer online survival game has gotten a lot of traction: the game regularly racks up tens of thousands of viewers at any one...
You Shall Not Pass: Why Season Passes Fracture Communities

You Shall Not Pass: Why Season Passes Fracture Communities

by Jennifer Mendez | May 31, 2017 | Blog, Business

According to creative director Bernd Diemer, Battlefront II will ditch the notorious Season Pass. News outlets and players alike are excited over this announcement, since this was a major problem with the first installment. Released in 2015, DICE sold a sparse,...

Community Engagement 101: Why the Faces Behind the Game Matter

by Jennifer Mendez | May 9, 2017 | Blog, Marketing

As the Content Marketing Specialist here at Black Shell, I deal with community on a daily basis. A huge part of my role is to guide developers through the community ropes and increase their engagement success. Whenever I’m not writing up marketing content—or...
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