by Rocky Kev | Feb 17, 2017 | Blog, Business, Marketing
The best salespeople are well versed in the art of buyer psychology. With some tried-and-true tactics, they can convince you to buy a new car when you only wanted an oil change—and that’s necessarily a good thing! Scott Adams, serial entrepreneur and the creator...
by Barbara PM | Jan 30, 2017 | Blog, Business, Game Development, Marketing
Creating personas is a way to specify the potential users your software will have in a fun, creative way. Forget about the boring stick men used in old software engineering: they were only a vague concept to describe a typical user. Personas are a detailed description...
