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Should You Self-Publish or Work With a Publisher for Your Next Indie Game?

by Jennifer Mendez | Jul 7, 2017 | Blog, Business

Are you wondering if you should self-publish or traditionally publish your next video game? You’re not alone. Around 4,000 games were released on Steam in 2016 alone. Every single one of those developers had to sit down and ask themselves if they really had what it...
Indie Insider Podcast #19 – Raghav Mathur, Co-Founder of Black Shell Media

Indie Insider Podcast #19 – Raghav Mathur, Co-Founder of Black Shell Media

by Black Shell Media | Jan 23, 2017 | Blog, Business, Indie Insider, Interview, Marketing

Indie Insider Indie Insider Podcast #19 - Raghav Mathur, Co-Founder of Black Shell Media Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds 00:00 / 54:23 Subscribe Share RSS Feed Share Link Embed Download file | Play in new...

The Effect of Being the #1 “Popular New Release” on Steam and How We Got There

by Raghav Mathur | Dec 8, 2016 | Blog, Business, Marketing

We just launched Dungeon Souls, our most popular title, out of Early Access last Friday (12/02/2016). By the middle of the weekend we were the number one title on the “Popular New Releases” section of Steam. I’m going to start off by talking a bit about the impact of...
Indie Insider Podcast #13 – Mark Soderwall, Founder of IndieGameU

Indie Insider Podcast #13 – Mark Soderwall, Founder of IndieGameU

by Black Shell Media | Dec 5, 2016 | Blog, Business, Game Development, Indie Insider, Interview

Indie Insider Indie Insider Podcast #13 - Mark Soderwall, Founder of IndieGameU Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds 00:00 / 45:03 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window |...

The Basics of Building Incremental Marketing Pipelines

by Raghav Mathur | Dec 4, 2016 | Blog, Business, Marketing

Think about the last time you bought a game. How did you go about it? You probably didn’t go from hearing about the game online directly to purchasing it. I’m guessing you heard about it on social media, checked out a trailer on YouTube, maybe played a demo if there...
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