The Psychology of Now, The Psychology of Us

The best salespeople are well versed in the art of buyer psychology. With some tried-and-true tactics, they can convince you to buy a new car when you only wanted an oil change—and that’s necessarily a good thing! Scott Adams, serial entrepreneur and the creator...
How To Use Psychology To Design The Perfect Game

How To Use Psychology To Design The Perfect Game

Have you ever sat down to casually get a few minutes of gaming in only to find yourself a couple of hours later realizing you are standing up, sweating and intensely staring at the screen in front of you asking yourself “Wait a minute, what time is it? Why do I...

How Not To Be A Completely Evil Game Designer

About ten hours into any MMO, after much optimism that the game will somehow be different from others on the market, I find myself  turning in a pile of items for another thousand experience points, and a sword that gives me +2 more agility than I already have. And...