The Psychology of Now, The Psychology of Us

The best salespeople are well versed in the art of buyer psychology. With some tried-and-true tactics, they can convince you to buy a new car when you only wanted an oil change—and that’s necessarily a good thing! Scott Adams, serial entrepreneur and the creator...

How To Use Psychology To Design The Perfect Game

Have you ever sat down to casually get a few minutes of gaming in only to find yourself a couple of hours later realizing you are standing up, sweating and intensely staring at the screen in front of you asking yourself “Wait a minute, what time is it? Why do I...

How Not To Be A Completely Evil Game Designer

About ten hours into any MMO, after much optimism that the game will somehow be different from others on the market, I find myself  turning in a pile of items for another thousand experience points, and a sword that gives me +2 more agility than I already have. And...