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Community Engagement 101: Why the Faces Behind the Game Matter

by Jennifer Mendez | May 9, 2017 | Blog, Marketing

As the Content Marketing Specialist here at Black Shell, I deal with community on a daily basis. A huge part of my role is to guide developers through the community ropes and increase their engagement success. Whenever I’m not writing up marketing content—or...

Microtransactions and You: Four Steps to Monetizing Your Mobile Game

by Melanie Thomas | Jan 15, 2016 | Blog, Business, Game Design

Designing a game that is able to pay for itself and then some is a challenge that many developers face; no team wants to cut content in favor of budgeting, but it’s often a necessary chore.  However, the audience’s burgeoning expectations for content forces both the...

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