by Raghav Mathur | Jan 2, 2016 | Blog, Business, Marketing
The product is so good, it’ll sell itself. That’s “organic growth.” Reality check: Your product––be it a game, an app or a book––is not a human with strategic thinking capabilities and data by their side. Your product is not backed by years of...
by Raghav Mathur | Sep 6, 2015 | Blog, Marketing
I had $200 sitting around and I figured, “What the heck, let’s see if paid ads are as good as they seem.” So I hopped on to Twitter’s ad backend (which is amazingly user-friendly, by the way!) and set up some Tweets. I created four Tweets for...
