by Jennifer Mendez | Jun 5, 2017 | Blog, Marketing
In a day and age where new titles hit the market on a daily basis, being able to stand out from the crowd is super important. In 2016, 4,207 games launched on Steam. Steam doesn’t let you launch games on weekends, so that’s approximately 16 games per day. How do you...
by Jennifer Mendez | Jun 2, 2017 | Blog, Marketing
Founded in September of 1889 by Fusajiro Yamauchi, Nintendo didn’t always make video games. They began, of all things, producing handmade playing cards in Japan. Over the years, they’d tried it all from providing cab services to managing love hotels. With...
by Rocky Kev | Oct 15, 2016 | Business, Marketing
Seeing numbers like Pokemon Go’s 100 million downloads can make you feel like you can easily get a slice of that userbase pie. Even tapping into just 0.1% can still lead to a success. Unfortunately, successful launches are outliers, and the average game on Steam...
by Katie Conigliaro | Aug 26, 2016 | Blog, Marketing
If you’ve been following the news around Pokemon Go, you know that Niantic has been struggling to appease an increasingly frustrated fanbase. With the most recent updates, it almost seems that the developers are determined to dive deeper into the hot water...
by Katie Conigliaro | Aug 19, 2016 | Blog, Marketing
If I were to ask you which social media platforms you regularly use to reach out to players, what would make the list? Twitter is probably a given, maybe Reddit. But what about Tumblr? A developer blog is an excellent way to find and connect with potential...
