by Raghav Mathur | Sep 23, 2017 | Blog, Business, Game Development, Marketing
Once you’ve created your marketing strategy (make sure you have a marketing plan in place before optimizing your workflow!), you should have a clearer picture of the amount of work you have ahead of you. From here, you have two options: Hire someone to handle...
by Black Shell Media | Jul 27, 2017 | Blog, Guest Post, Marketing
This guest post first appeared on the Unreal Engine blog. Thanks Jess for letting us share it here. If you want to contact Jess about working in Unreal, email her: jess.hider [at] epicgames [dot] com! INTRODUCTION Hi! Jess here, European Community Manager for Unreal...
by Jennifer Mendez | Jun 9, 2017 | Blog, Business, Marketing
The biggest problem game developers face today is the issue of discovery. Roughly 500 games launched per day on iOS in 2014. And last year, 4,207 games launched on Steam. With hundreds of free-to-play games, digital downloads, online offerings, social media accounts,...
by Raghav Mathur | Mar 28, 2017 | Blog, Game Design, Marketing
I’ve been thinking a lot recently about market research, and how I, as a game producer, can use data available to me to improve the games I put out. One thing that every business school class will teach you is that a good product fulfills a certain need of the...
by Black Shell Media | Mar 20, 2017 | Blog, Game Design, Indie Insider, Interview
Indie Insider Indie Insider #27 - Paul Hellquist (BioShock, Borderlands 2) Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds 00:00 / 93:59 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window |...
