by Jennifer Mendez | Jun 21, 2017 | Blog, Game Development, Marketing
When someone has something negative to say about you, how do you react? Do you get upset and argue, or do you ignore them? How about keeping your head down and letting them have a field day? If you’ve been put in this position as a developer, you should know...
by Rocky Kev | Nov 5, 2016 | Business, Marketing
There is a distinct “news beat” that game companies follow for their launch, and once you notice these beats, you’ll see it everywhere. By following each news beat, companies know what to share with journalists to get the maximum amount of eyeballs come launch....
by Rocky Kev | Nov 3, 2016 | Marketing
The most quoted advice for PR newbies is to make sure you are pitching your idea to the right journalist. When you fail to identify the right person, this happens: Devin Banerjee writes for Bloomberg Business, and not . . . Bloomburgers. Failure to recognize a...
by Jennifer Mendez | Sep 18, 2016 | Blog, Marketing
Game development and game journalism go hand-in-hand. Some developers start off as game journalists, and others even continue to do both. However, the dynamic between both sides of the industry isn’t always a peaceful one. Reviewers can be cruel, and getting in...