by Jennifer Mendez | Nov 5, 2017 | Blog
I’m going to put this bluntly. If you aren’t using YouTube to market your game, you’re doing it wrong. YouTube is currently the best marketing tool in an indie developer’s toolbox. Think I’m exaggerating? Strap in and keep reading, because I’m about to blow your mind....
by Raghav Mathur | Oct 12, 2017 | Blog, Business, Marketing
Indie titles are made with smaller teams—sometimes even solo developers—and while, development-wise, this can sometimes be a hindrance, when it comes to marketing, it’s a major advantage. As an indie dev, you have the ability to really connect with the people you work...
by Raghav Mathur | Oct 7, 2017 | Blog, Game Design, Game Development, Marketing
Getting players to share your content can be a very tricky task. The bulk of it requires creativity, the ability to create content that is attention grabbing and interesting enough to share and make it go viral. Viral marketing can take a lot of time, effort, luck,...
by Jennifer Mendez | May 9, 2017 | Blog, Marketing
As the Content Marketing Specialist here at Black Shell, I deal with community on a daily basis. A huge part of my role is to guide developers through the community ropes and increase their engagement success. Whenever I’m not writing up marketing content—or...
by Alex Cicala | Apr 15, 2017 | Blog, Marketing
Mobile app analytics are a key part of what is needed to improve many aspects related to your games on the mobile platform. Analytics give you as a developer important information that can help you decide many things, like whether to fix issues for your app or if the...