by Jennifer Mendez | Sep 17, 2018 | Blog, Business, Marketing
No developer wants to think about this kind of scenario, but . . . What do you do when no one buys your game? This isn’t something commonly addressed, despite the fact that it happens all the time. Games get released and lost on digital platforms, hit the sales...
by Jennifer Mendez | Jul 2, 2018 | Blog, Business, Marketing
Scenario: your game is done, and it’s been launched and marketed. It’s available for purchase on platforms like Steam and itch.io—maybe even console if you’re a lucky indie development studio. And yet . . . The game isn’t selling. What’s...
by Jennifer Mendez | Nov 1, 2017 | Blog
If you’re an indie developer, chances are you’re trying to share a game—or a few—with the world. You spend hours crafting the perfect characters, tweaking the God Rays, setting the tone, and placing the platforms in just the right spots. It’s no wonder you want people...
by Black Shell Media | Aug 16, 2017 | Blog, Guest Post, Marketing
This article by Steven Long originally appeared on the author’s Patreon page. Why should anybody buy your game? In marketing and sales, we have a nifty acronym that pretty much sums up the customer’s thinking: WIFM. That’s pronounced like, “whiff ‘em,” as in,...
by Jennifer Mendez | Aug 11, 2017 | Blog, Game Development
Recently, we wrote about the future of HTML5 games and discovered that prospects for success are perfectly attainable for the average HTML5 developer. This kind of statement, of course, is always met with a few incredulous stares, since these games tend to be swept...
