sales – Black Shell Media

Put Up or Walk Away: What to Do When No One Buys Your Game

No developer wants to think about this kind of scenario, but . . . What do you do when no […]

Scenario: your game is done, and it’s been launched and marketed. It’s available for purchase on platforms like Steam and

If you’re an indie developer, chances are you’re trying to share a game—or a few—with the world. You spend hours

This article by Steven Long originally appeared on the author’s Patreon page. Why should anybody buy your game? In marketing

Recently, we wrote about the future of HTML5 games and discovered that prospects for success are perfectly attainable for the

Did you know that Steam handles 60,000 refund requests per day? That’s a whopping 10,000 more daily refunds than they

The thing about game development that isn’t mentioned as often as it should be is that many developers, especially in

Despite the popularity of video games and their ability to stay continuously appealing, developers are still unsure how to profit

Mobile game developers know that there are two giants fighting for their hearts, minds and yes, their money: Google Play

So you’ve finally created your indie game. This is usually the part when you get a chance to fully congratulate

Digital Rights Management (DRM) is a corporate attempt at fighting piracy by controlling exactly how and when you use media.

What is good marketing? The Business Dictionary calls it “the management process through which goods and services move from concept