by Jennifer Mendez | Nov 12, 2018 | Blog, Business, Game Design, Game Development
Remember all the bad press Star Wars Battlefront II generated? Their parade got rained on for one simple reason: the studio lacked the respect to take on such a big name project. Here’s what I mean. Cleary their objective was to change things from the first...
by Jennifer Mendez | Jul 2, 2018 | Blog, Business, Marketing
Scenario: your game is done, and it’s been launched and marketed. It’s available for purchase on platforms like Steam and itch.io—maybe even console if you’re a lucky indie development studio. And yet . . . The game isn’t selling. What’s...
by Jennifer Mendez | Dec 4, 2017 | Blog, Game Design, Game Development
Just like great authors got good by constantly reading, and famous artists got good by consistently painting and drawing despite the odds, developers have the same journey. It’s long hours of coding, rendering, writing and iterating. Hours spent teaching...
by Jennifer Mendez | Jul 31, 2017 | Blog, Game Design, Writing
For the sake of background and proving the strength of my argument, let me begin this article by saying I have an unending love for stories. The way they weave together, the way the characters become these…either likable or detested people in our real lives....
by Jennifer Mendez | Jul 21, 2017 | Blog, Game Design
I remember being about thirteen and playing the third expansion pack for The Sims, titled The Sims: Hot Date. It had come out a few years before, but I’d been too young to be truly interested. However, teenage me, who kept falling for a new boy each week, was...