by Jennifer Mendez | Jul 2, 2018 | Blog, Business, Marketing
Scenario: your game is done, and it’s been launched and marketed. It’s available for purchase on platforms like Steam and itch.io—maybe even console if you’re a lucky indie development studio. And yet . . . The game isn’t selling. What’s...
by Jennifer Mendez | Jul 28, 2017 | Blog, Business
Did you know that Steam handles 60,000 refund requests per day? That’s a whopping 10,000 more daily refunds than they handled back in May 2017. Some days, the spike goes up to 100,000 or more, but 9-12% might not be addressed immediately. And despite this, the digital...
by Jennifer Mendez | Jul 8, 2017 | Blog, Marketing
Steam has long since exceeded 125 million concurrent users, all of whom are exposed to well over 10,000 games. The year 2015 saw the largest growth, with as many new games added as the past 10 years combined. With an average of $24.5 billion in annual video game sales...
by Jennifer Mendez | Jun 28, 2017 | Blog, Business, Game Development
Digital Rights Management (DRM) is a corporate attempt at fighting piracy by controlling exactly how and when you use media. There are, approximately, 10,742,489 kinds of DRM and copy protection out there, with almost every company or format having their own take on...