by Black Shell Media | Aug 16, 2017 | Blog, Guest Post, Marketing
This article by Steven Long originally appeared on the author’s Patreon page. Why should anybody buy your game? In marketing and sales, we have a nifty acronym that pretty much sums up the customer’s thinking: WIFM. That’s pronounced like, “whiff ‘em,” as in,...
by Alex Cicala | Jan 6, 2017 | Blog, Game Design, Game Development, Marketing
For any developer, a focus on an end goal is an extremely wise mindset to have. Early Access gives developers an avenue to accelerate the process of getting their games into shape, past the beta stage and released as version 1.0. The downside to having Valve supply...
by Black Shell Media | Dec 10, 2016 | Game Design
This is a guest post by Jeff McKinley. Even in games with heavy RPG elements, enemies tend to have more influence on how players interact with a game than the options the players choose for their characters. Differences in the recurring strategies players use, or...
