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Community Management 101: Audience Engagement and a Dev Blog Quickstart Guide

by Jennifer Mendez | Dec 18, 2017 | Blog, Business, Game Development, Marketing

What I’ve found in my time working with indie game communities is that very few game developers are in the loop in terms of what community engagement really entails. To most, it simply means posting when there’s an update or occasionally asking for player feedback...

Slack vs. Discord: Pros and Cons

by Jennifer Mendez | Oct 5, 2017 | Blog, Business, Game Development

Building a game community involves plenty of work. You have to establish moderators, secure and reliable servers, as well as plenty of rewards for players who are highly active. There’s a lot of trial and error involved, but what if we told you there are two...
Community Building: Understanding Players And Focusing On Interaction

Community Building: Understanding Players And Focusing On Interaction

by Jennifer Mendez | Aug 3, 2017 | Blog

With the ever-increasing numbers of people playing games, there is an increasing number of players who want to start a discussion in relation to those games, and open discussion forums and social platforms make that easier than ever. In a public forum, you have the...
Why Good Marketing Doesn’t Always Equal Good Sales

Why Good Marketing Doesn’t Always Equal Good Sales

by Jennifer Mendez | May 24, 2017 | Blog, Marketing

What is good marketing? The Business Dictionary calls it “the management process through which goods and services move from concept to the customer.” Meanwhile, Investopedia describes it as “activities of a company associated with buying and selling...

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