Community Engagement 101: Why the Faces Behind the Game Matter
As the Content Marketing Specialist here at Black Shell, I deal with community on a daily basis. A huge part […]
Blog, Marketing
Blog, Marketing
You’ve Got Mail: Sending Steam Keys to YouTubers and Streamers
It’s astonishing how many game developers have no idea when to send Steam Keys out. Some send them before the
Blog, Business
Copyrights: What to Try and What to Avoid at All Costs
Scenario: you’re an indie developer with limited means/resources trying to make a game that players love. To make things a
Blog
Real Life, Meet Gaming: What Sitting on Our Butts All Day Playing Games Taught Us
Remember when you were growing up and one or both of your parents used to question your gaming? Questions like
Blog, Game Design
Then and Now: Earthbound vs. Undertale
A while back, we discussed classic vs. modern gaming. The changes, the differences in both content and motivation behind the industry
Blog
Eight Awesome Universities to Study Game Development
If you’re a teenager right now, you’re probably always hearing about how important education is. Career building and financial stability
Blog, Game Development
3 RPG Lessons from Final Fantasy
It’s a science fiction and fantasy series created by Hironobu Sakaguchi and developed by Square Enix. It’s the largest RPG
Blog, Game Design
Then and Now: Classic Games vs. Modern Counterparts
What does this video make you think of? What does it make you feel? If you’re in your mid-twenties to
Blog, Game Design, Game Development
6 Surefire Ways to Improve Player Retention
Ever heard of the phrase, “Player retention is the key to success”? When developers focus on engagement and acquiring players
Blog, Marketing
Roll for Initiative: Four Ways to Make Friends at Gaming Conventions
So you’re going to a game convention. Fantastic, that’s a great way to meet new people! Oh, but wait .
Blog, Game Design, Game Development, Marketing, Writing
Six Tools to Help You Write More Efficiently
Unless you’re a game scriptwriter or narrative designer, chances are that writing doesn’t come to mind often. However, it plays
Blog, Business, Marketing
Remasters: Why Charging Full Price Might not Be Smart After All
Consider the following scenario: you’re working on a game, and it’s going to take a while. You’ve already launched a
Blog, Game Development
Beta Testing: The Solution to That Patch Problem
We’ve heard it time and time again. Players asking why game developers are relying so much on patches to make
Blog, Game Development
How to Get the Most Out of a Game Jam
So, you’re thinking of joining a game jam over the weekend? Did you know there’s more than one type of
Blog, Business, Game Development
The Game Necessities: 6 Must-Have Qualifications for New Graduates
Jobs in gaming aren’t like others. In fact, jobs in games are creative, demanding, exciting and intense. They’re filled with
Blog, Business, Game Development
Should Game Studios Stick to An Image?
Bethesda Softworks is known for their RPGs set in fictional lands, during different time periods—for instance, the Elder Scrolls series
Blog, Game Design, Game Development
Why Horizon: Zero Dawn Is Successful
Weak Points Don’t Always Lead to Doom People have been talking about Horizon: Zero Dawn since it first got announced
Blog, Marketing, Technology
Social Media Marketing: Snapchat vs. Instagram
More Social Media Marketing? You’re already using Twitter—and probably Facebook. Why would you even consider adding Snapchat and Instagram to
Blog, Business
Finding Love In Games
Yes, You Could Fall in Love You may not hear about it very often, but game developers do fall for
Blog, Business, Game Development
Why Starting from the Bottom Isn’t So Bad
It Can Be Daunting . . . Let’s be honest for a second: being a game developer weeds out the